We could all get creative in more places with a fast digital infrastructure.
Sometimes when we need creative inspiration a change of scene can help. In fact there is a lot of good science which shows that changing your state can really help engage with your creative subconscious.
So it can be really beneficial to get out of the studio and spend some time closer to nature. As everyone who works with large media files knows, this can be easier said than done. Our laptop may be powerful enough but it is often the rural internet connection which lets us down. According to this article in Computer Weekly, it could take even longer for the hardest to reach 10% of rural UK to get connected.
There does seem to be a small but growing trend for creative businesses to move out of the cities and into the country. It can be a way of attracting creative talent who are looking for a better environment in which to live and work. But if you are a business which relies on the cloud for storage, access speeds can be a real problem. (Of course one way of solving the problem is to get yourself a Rockstar and store all your data onsite for super-fast access.)
However, with the UK economy so reliant on the creative sectors, fast digital infrastructure should surely be an urgent priority.