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Creativity. A collaborative or solo gig?

In 1952 John Steinbeck wrote ‘East of Eden’ which he ostensibly addressed to his two young sons. The thirteenth chapter meditates upon the meaning of life and the essence and essentialness of the creative spirit.

   “Sometimes a kind of glory lights up the mind of man. It happens to nearly everyone. You can feel it growing or preparing like a fuse burning toward dynamite. It is a feeling in the stomach, a delight of the nerves, of the forearms. Its beginning has the pleasure of a great stretching yawn; it flashes in the brain and the whole world glows outside your eyes.”

However, he believed that creativity was essentially a solitary process musing that:

   “Our species is the only creative species and it has only one creative instrument, the individual mind and spirit of a man. Nothing was ever created by two men. There are no good collaborations whether in music, in art, in poetry, in mathematics, in philosophy. Once the miracle of creation has taken place, a group can build and extend it, but the group never invents anything.”

Over half a century later, Steve Jobs begged to differ, proclaiming that:

   “Creativity is just connecting things.”

The concept of how original, creative ideas are generated and realised, in a contemporary context, probably lies somewhere between Steinbeck’s theory of solo, eureka moments and Jobs’ interconnected, collaborative notion.

The initial spark that is the genesis of any truly great creative venture, whether it be a novel, a piece of music or a film, can only be ignited within one mind. A mind that is able to “unlock from the humdrum rational thinking of our daytime lives” which is how Stephen King describes the process of “creative sleep and wakeful dreaming”: the birthplace of ideas.

studioHowever, in many instances, the transformation of the original thought into a tangible creative product involves the connection of many minds and skill sets.

A production studio will have a myriad of creative talent working on a project simultaneously, from music and sound through to special effects.

Rockstar makes that creative process seamless as ultra-high speed networking, means everyone can work on files synchronously without any loss of pace. A simple file management facility can be accessed by team mates on the move (or at home) through an i-pad or i-phone interface. Furthermore, it offers extensive, easily scalable storage capacity; an intuitive operating system and rock solid stability. So your creative talent can collaborate effortlessly and securely, freeing them to do what they do best.


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